product owner · frontend systems · aruba
Emilio Potenza
I build the shared frontend behind digital products — design systems, CMS, brand sites and commerce, at scale.
Selected brands I've delivered for as a consultant
- Ducati
- Lamborghini
- Edenred
- Eli Lilly
- Marelli
- Pramac
- YOOX Net-A-Porter
- Aruba
Product Owner of cross-cutting frontends at Aruba. Two decades turning code into solutions — from DNA sequencing to frontend architecture.
expertise
What I do
Cross-cutting frontends & design systems
Shared components, pattern libraries, micro-frontends and composable architectures used across many products.
CMS & content architecture
Headless and composable CMS, content modelling, and the move from monolithic to composable.
Brand sites & web experience
Designing and governing the web experience of brands at scale.
eCommerce
Enterprise commerce architecture, from after-sales platforms to commerce at scale.
AI & Machine Learning
A PhD built on real ML models: I read AI from the inside, not from the hype.
portfolio
Selected work
2017 – today
Ducati
Frontend lead & solution architect (as a consultant)
Long-running web experience, bike configurator and CMS; leading the move to a composable stack.
2021 – 2023
Edenred
Technical team leader (as a consultant)
Led the re-platforming from a monolithic CMS to a custom micro-frontend architecture, across a 20+ engineer, multi-vendor team.
2023 – today
Aruba
Solution design → Product Owner
Won as a consulting client through innovative solution design (API gateway, developer portal, commerce) — now the place I lead frontends from the inside.
Building something, hiring, or just curious? Let’s talk.
Get in touch