Emilio Potenza

expertise

Five areas where I go deep.

  1. Cross-cutting frontends & design systems

    Shared components, pattern libraries, micro-frontends and composable architectures used across many products. My current focus at Aruba, and the discipline I’ve built for a decade.

    Delivered for: Lamborghini · Edenred · Eli Lilly · Marelli · Aruba

  2. CMS & content architecture

    Headless and composable CMS, content modelling, and the move from monolithic CMS to composable — with hands-on Contentful experience on large brand sites.

    Delivered for: Ducati · Edenred

  3. Brand sites & web experience

    Designing and governing the web experience of brands at scale: performance, consistency and governance across products and teams.

    Delivered for: Ducati

  4. eCommerce

    Enterprise commerce architecture — from after-sales commerce platforms to commerce initiatives at scale.

    Delivered for: Ducati · Pramac · YOOX Net-A-Porter · Aruba

  5. AI & Machine Learning

    This is where my background becomes an edge. A PhD and postdoc built on real ML models and R&D project leadership — so I read AI from the inside, not from the hype. I apply AI to development with judgement: what to delegate, and what to verify myself. Research →

    Delivered for: YOOX Net-A-Porter